Ironic Sans: So you think you can tell Arial from Helvetica? Quiz

Posted on 29 September 2009 by Jason
I’ve taken 20 logos that were orig­i­nally designed in Helvetica, and I’ve redone them in Arial. Some peo­ple would call that blas­phemy. I call it a chal­lenge: can you tell which is the orig­i­nal and which is the remake?

via ironicsans.com

20 out of 20, suckers.

About Jason

Twiddler of knobs, pusher of buttons, creator of visual whatnots
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  • scottmp

    12/20 but the ones I chose were the ones that looked best, regard­less of the font.

  • jason­bald­win

    Heretic!

  • jacquilynne

    19/20 The Mattel logo in all caps had none of the tell-tale weirdly angled end lines.

  • douglas247

    18/20 What a great exer­cise! I’ve never noticed the sub­tle between the two. Helvetica is a notice­able pol­ished font. I too had trou­ble with the Mattel Logo and the Target logo. I couldn’t tell the dif­fer­ence in all caps logos.

  • douglas247

    18/20 What a great exer­cise! I’ve never noticed the sub­tle between the two. Helvetica is a notice­able pol­ished font. I too had trou­ble with the Mattel Logo and the Target logo. I couldn’t tell the dif­fer­ence in all caps logos.